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What is 40/30/30 Nutrition?
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By John Erickson, 40/30/30 Nutritionist and Certified Zone Diet Instructor

Today there are more than 300 certifications available to personal trainers and fitness professionals, but only the 40/30/30 philosophy is based on studying the physiological and psychological effects of food. 40/30/30 Diet advocates are unique among nutritionists in having the idea that the type of calories you consume means everything. The dietary ratio of proteins, carbohydrates and fats cause specific hormonal responses which directly predict and influence the overall metabolic state of the body.

40/30/30 Nutrition refers to a way of eating that contains approximately 40% carbohydrates, 30% protein and 30% fat. Once you experience what its like to be on the 40/30/30 Diet, you will never look at food the same way again. Within only a few days of starting the 40/30/30 Diet, you will experience increased mental focus, greater physical energy and decreased food cravings. These benefits are mainly attributed to the intricate connection between food and hormones

Just like there are three main religions (Christianity, Judaism and Islam), there are 3 main philosophies in the diet industry (high carb, moderate carb and low carb), each having their own set of beliefs, values and Holy books. A 40/30/30 balanced diet is a remarkably effective eating program based on the precise ratio of 40% carbohydrates, 30% protein and 30% fat.

HIGH CARB/LOW FAT
Food Guide Pyramid

THE BALANCED APPROACH
40/30/30 Nutrition

LOW CARB
Atkin's Diet


If you want to learn about Christianity you must see a priest, to learn about Judaism you must see a Rabbi and so on. Similarly, each sect of the diet industry have their own priests that promote their particular style of eating. If you want to learn about the high carb/low fat practices and theories of the Food Guide Pyramid you must see a Registered Dietician. To learn about Atkins diet I guess you would have to read the book or call an Atkin's customer service representative. To convert to 40/30/30 dietary faith you must see me.

HIGH CARB/LOW FAT
Registered Dietician

THE BALANCED APPROACH
40/30/30 Nutritionist
LOW CARB
Customer Service Rep

The 40/30/30 Culture
There are a handful of corporations who make 40/30/30 nutrition bars and other products (Balance Bar®, Zone Perfect® Bars, etc). By contrast I specialize in teaching people how to incorporate the 40/30/30 diet into their daily life no matter what brand name is on their food.

"Give a man a nutrition bar and he has enough food for a snack, teach a man how to follow a 40/30/30 diet and he has balanced meals for life!"


Please note there is at least one or more "zone" diet companies who do not hold true to the original decorum of the 40/30/30 philosophy. There is no such thing as the zone diet because there are so many of them. One in particular is funded by the Columbo Mafia family. It's buyer beware when it comes to the zone diet.

Dr. Sears, the man responsible for creating the zone diet is retired in Florida after he sold his stake in the Zone Perfect company. Dr. Sears has since opened a zone diet bakery who makes zone diet bread products and other processed foods that come complete with spenda and gluten. In order for the 40/30/30 concept to expand the industry can not be contractually tied to bakery orders in the case splenda and wheat turns out to be as harmful as some say. If the quacks are correct the 40/30/30 concept must remain malleable to advance with society.


References: NY Daily News 3/25/06, New York Post 4/18/07, 1/4/11

 





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